Thursday, June 27, 2019, is the 30th anniversary of the adoption of the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (the "Protocol").

Over three decades, the Protocol has steadily and successfully brought more flexibility to the Madrid System. It has improved the international registration process significantly for the ever-growing number of trademark holders and their intellectual property (IP) offices, and continues to pioneer and innovate with fresh insights and new technologies. With the Protocol came a rapid increase in registration numbers, rising to 20,000 in 1998, before tripling to over 60,000 just 20 years later in 2018.

WIPO