In its effort to battle against fraudulent products on its online retail platform, Amazon announced this week the launch of IP Accelerator to help businesses quickly obtain intellectual property (IP) rights and brand protection in its online store. Amazon also purchased a brand new domain name for the new service. A visit to IPAccelerator.com takes you to the new Amazon IP Accelerator web page.
The new Amazon IP Accelerator service is designed to connect small businesses, which might otherwise not have resources to hire the best lawyers, with a curated network of trusted IP law firms that provide high quality trademark registration services to help brands secure a trademark, at competitive rates.
In a blog post, Amazon said: “Today, we’re excited to launch Amazon Intellectual Property Accelerator, a new program that helps brands more quickly obtain intellectual property (IP) rights and brand protection in Amazon’s stores. We created IP Accelerator specifically with small and medium businesses in mind, and IP Accelerator helps these entrepreneurs by making it easier and more cost effective to protect their ideas.”
The new IP Accelerator has already received positive reviews and feedback from Amazon customers. Sonali Nayak, owner of Indigo Paisley said:
We’re very excited Amazon has a list of legal firms that can advise us in our trademark needs. We have struggled finding counsel for trademark specific questions as we are a small company and work with limited budgets. Having the peace of mind that Amazon has vetted these firms and negotiated pricing for us lets us focus on what matters—building our brand.
Using Amazon IP Accelerator takes the guesswork out of the trademark filing process. These law firms know the ins-and-outs of IP and can save businesses both money, and time—a proper, well drafted trademark application can significantly reduce the time required to secure a trademark registration. Amazon does not charge businesses to use IP Accelerator—they only pay their law firm for the work performed at the pre-negotiated rates.
Amazon has vetted the participating IP law firms for experience, expertise, and customer service, and all have agreed to competitive, pre-negotiated rates for the standard services involved in obtaining a trademark registration. These law firms help ease the trademark filing process, including researching a brand to see if anyone else is already using it and filing trademark applications to protect it. In addition to trademark applications, these firms can also help with additional IP needs such as copyright registrations, design patents, and broader IP protection strategies, making it easy for businesses to get tailored solutions for their brands.
“We’re very excited Amazon has a list of legal firms that can advise us in our trademark needs. We have struggled finding counsel for trademark specific questions as we are a small company and work with limited budgets. Having the peace of mind that Amazon has vetted these firms and negotiated pricing for us lets us focus on what matters—building our brand” said Sonali Nayak, owner of Indigo Paisley.